AC Milan

BROADCAST PRODUCTION and direction

DIGITAL STRATEGY

COMMUNITY MANAGEMENT

Starting in 2020, in collaboration with IDNTT.ch, I made sure to produce tailor-made content studied for AC Milan’s historically loyal fanbase.

One of my goals on Twitch has been to boost community engagement, an effort aimed to give a more intimate relationship between the club and younger passionate fans, known as tifosi.

This was achieved by carefully following Twitch’s latest trends, features and monetization strategies.

All the content produced is purposefully studied in order to be reused on other social media channels.

In fact, my broadcasts have aired on multiple platforms at the same time.